BacktoBasiX – House of Brands launches new website
At BacktoBasiX, we are taking a big step forward with the launch of our brand new website. Behind the scenes, we have been working hard on a complete renewal of our branding: a fresh logo, new colors, and a look that perfectly aligns with who we are today. These changes have already been subtly visible, but now we're proud to present the full picture.
Why a new logo and a refreshed look? Because we felt it was time for growth. A next step in our brand identity and strategy, where our core values are even more prominently displayed. BacktoBasiX stands for creativity, openness, collaboration, and teamwork. It’s no coincidence that our slogan is: “customizing ideas together.” We think along, create together, and keep moving continuously.
That’s why a new website could not be left behind. With a lot of effort and dedication, we have built a platform that is not only beautiful but also user-friendly and inspiring. The result is a modern webshop where everything comes together.
For more than two years, our three unique brands have been under one roof, and now they are finally fully integrated into one clear online environment. Many customers already know us through the 'old familiar website.' https://www.kitschkitchen.nl and https://b2b.kitschkitchen.nl for Kitsch Kitchen, and we are also not new to Pepa Lani and Pimpelmees customers. However from now on, you will discover these three brands in one central place.
Shopping is easier than ever: effortlessly combine products from all three brands in one order and check out quickly and clearly. Everything you're looking for can now be found in one inspiring shopping experience.
This last point applies to both b2c consumers and b2b/wholesale customers. It is then just a matter of clicking on the b2b button on the right at the top of the screen.
Welcome to the new world of BacktoBasiX.
Kitsch Kitchen: colorful home accessories since 1994
Kitsch Kitchen is known for its cheerful and functional products from around the world. Since 1994, we have been importing colorful, authentic, and worldly home accessories designed to add joy and personality to your home.
In the Kitsch Kitchen collection, you will find:
- • Vases – Looking for a vase? Discover our colorful collection online and give every space a fresh and vibrant look.
- • Doormats – Shop stylish doormats that give your entrance a warm and well-kept welcome.
- • Home accessories – Find unique home accessories that add character and personality to your interior.
- • Colorful decoration – Let yourself be inspired by our collection of colorful home decor for cheerful accents in every room.
Our products bring warmth, ambiance, and positive energy into your home. Discover the complete range of home accessories and transform your interior into a vibrant and inviting space.
Pepa Lani: Dutch Design Stationery
Pepa Lani is our Dutch design stationery brand, founded in Amersfoort by BacktoBasiX. The name Pepa Lani means "paper and air" in Hawaiian, which reflects our mission: to create paper goods that provide space for calm, reflection, and creativity in a busy world.
The Pepa Lani collection includes:
- • Planners and diaries – perfect for buying planners and diaries and staying stylishly organized
- • Bullet journals – discover our bullet journals for creativity and productivity
- • Notebooks – find online notebooks for notes, ideas, and daily inspiration
Each product is thoughtfully designed to inspire creativity and help organize your thoughts. Discover our stationery collection today.
Pimpelmees: Finding happiness in the little things
Pimpelmees, named after the Dutch blue tit, symbolizes joy, optimism, and living in the moment. The brand encourages people to find happiness in small things and to embrace a positive mindset.
The Pimpelmees collection includes:
- • Bullet Journals – perfect for buying Pimpelmees bullet journals online to organize your schedule
- • Notebooks – buy notebooks online for notes, ideas, and creative inspiration
- • Planners and diaries – discover our Pimpelmees planners to manage your tasks and appointments efficiently, for yourself or for the whole family in one diary
- • Stationery items – find unique stationery items online to brighten up your daily planning
Each item features cheerful illustrations and thoughtful details, making your daily planning and creative work enjoyable.
One website, three brands
Discover the new BacktoBasiX webshop: the place where inspiration, color, and creativity come together. In our online store, you can effortlessly explore the collections of Kitsch Kitchen, Pepa Lani, and Pimpelmees all in one central location. Easily combine products from different brands and place everything in one organized order. This seamless shopping experience also makes it extra fun to discover new collections and surprising items.
Whether you are looking for a stylish vase, colorful home accessories, practical planners and notebooks, or unique gifts: at BacktoBasiX, you will find everything you need in one inspiring webshop. Surprise yourself by our carefully curated collections and enjoy a smooth, user-friendly shopping experience. This way, you effortlessly bring more color, personality, and creativity into your interior and your daily life.
Stay tuned, because new collections are coming soon that you don't want to miss. Soon, we will also proudly introduce our team to you. And do you want to experience the atmosphere in person? Then visit our Flagship Store in Amsterdam and get inspired.





