Over Ons
When Evelijn Leemreis started BacktoBasiX in 2001, she provided high-quality printing for Private Label customers, such as Hema and Bruna. Not long after, she took over the Pimpelmees stationery line, the designs of which are still made by the Pimpelmees designers themselves. Pepa Lani joined the range as a brand in 2014. A house of brands was born. In 2024, the Kitsch Kitchen brand was added, entering the market of colourful home & living products.
Her team has now been expanded with co-owner Lotte Lomans (2021) and colleagues in the purchasing, sales, marketing and financial departments. Together they aim to make your world more colourful and easier. With functional products that are pleasing to the eye and brighten up your world.
Our brands
Kitsch Kitchen - colour and joy for your home
Kitsch Kitchen stands for cheerful and functional products from distant countries. Since 1994 we have been importing colourful, authentic and worldly products with a loving style. We believe that a colourful home brings joy to your life.
Pimpelmees - Romantic dutch-design stationery
Pimpelmees is the Dutch word for the bird blue tit. This bird is often associated with joy, optimism and living in the moment. And that fits perfectly with our mission: inspiring people to find happiness in small things in life for a positive attitude.
Pepa Lani - Young urban stationery
Pepa Lani is a Dutch-design stationery brand. The Pepa Lani brand was founded by BacktoBasiX BV in Amersfoort, which specializes in notebooks, bullet journals, diaries, planners, pencil cases and other paper products.
Private Label
Do you want to publish your own diary or perhaps a series of products under your own brand? Then see what we can do for you at Private Label.
View examples of the brands we already work with:
Relax Mama
Tuzani
Race Report
National Geografic Junior
CSR Corporate Social Responsibility
Because we work with many producers all over the world, we travel to the place where our products are made. We carefully choose where and how we have our collections produced.
We also work on collections made from sustainable materials, such as the glass tableware, which is made in Spain out of recycled glass. And the Bohemian Sari collection, which is made from used fabrics in India.
We exclusively use FSC paper for our paper products. This is a quality mark for paper from sustainably managed forests with replanting of trees.
Working at BacktoBasiX
From our Kitsch Kitchen store in Amsterdam at Haarlemmerdijk 48, we work with a small friendly team to expand and market the various brands. We are regularly looking for new talent for vacancies or internships. Click here to see which vacancies are currently open.